From the Retailer list hit the Add button. You will be presented with the Add new form. See below image. The only required field is the Retailer name. If you enter the link to the Retailers web site or email address than My ICE Plan will create a link for it once you Save the record. the next time you enter the record you can click the Globe or Email Envelope and you will be taken to the retailers web site, or in the case of email, My ICE Plan will start your email program and address a new email for you.